If you create video content, it’s likely you’ve already thought about how you can make money on YouTube. Some of the world’s most famous vloggers make millions of pounds from their YouTube channels, but how did they get started? How to make money on YouTube
8 Best ways to Earn Money from YouTube
- YouTube Partnership Program
- Channel Membership
- Merchandising
- YouTube Super Chat
- Crowdfunding
- Sponsored Videos
- Amazon Affiliates
- YouTube Premium
- Influencer marketing
- Email marketing
Youtube has over 2.3 billion users worldwide and generated $19.7 billion in revenue in 2020, a 30.4 percent increase yearly. The popular children’s channel on Youtube, Ryans World, earned $29.5 million in 2020. But the question you are here for is how much money do Youtuber make in India or any other part of the world? To answer the question, we have also created a YouTube Money Calculator to help you calculate your estimated earnings from Youtube as a creator.
Youtube has paid nearly $30 billion to creators, artists, and media organizations over the last three years. In 2019, T Series became the first YouTube channel to cross 100 million users. Few YouTubers have since crossed the number that many creators saw as impossible to reach.
The pandemic has only accelerated YouTube’s growth in India. Before the pandemic, Whatsapp was the dominant platform in India, but the numbers reveal a different picture now. According to data from App Annie, YouTube had 425 million monthly active users in December 2021, while Whatsapp came in second with 422 million monthly active users.
Before we get into how much money you can make from YouTube and how the YouTube Money Calculator may help you uncover your earning potential, let’s go over some fundamentals for those unfamiliar with the subject.
How to earn money on Youtube?
You earn money on Youtube by applying for Youtube Partners Program. Youtube helps creators monetize their channels with the help of advertising revenue, channel memberships, super chats & super stickers, channel memberships, merch shelves, and Youtube Premium Revenue. You may also receive Shorts bonuses as part of the YouTube Shorts Fund if you qualify for it.
Youtube Shorts Fund is a $100M fund to reward creators for their dedication to making creative, original Shorts that delight the YouTube community. Only creators from selected countries are eligible for the fund currently, but we believe Youtube will soon expand to other countries.
To be considered eligible for the Youtube partner program, you should have a channel on Youtube that has 4,000 valid public watch hours in the last 12 months and more than 10,000 subscribers. So let’s dive a bit deeper into how creators earn money on Youtube.
- Advertising Revenue: Youtubers receive ad revenue when someone sees a display, overlay, or video advertisement on their channel. YouTubers earn between $3 and $5 per thousand video views on average.
- Channel Memberships: Your subscribers make a monthly recurring payment in exchange for exclusive perks that you offer.
- Super Chats & Super Stickers: Your subscribers pay to have their messages displayed in chat streams.
- Merch Shelf: Your subscribers can shop for and purchase authentic branded merchandise shown on your watch pages.
- Youtube Premium Revenue: Get a portion of a YouTube Premium subscriber’s subscription fee when they view your video.
YouTube’s advertising revenue figure varies based on where you get your video views from. Let’s say, for instance, that the majority of video views come from India; your video could be making anywhere from $1.5 to $3 per thousand video views. But if your viewers are from the United States, your video could fetch anywhere from $2 to $4 per thousand video views.
How much money do YouTubers make in Pakistan?
Some of the highest-paid YouTubers make close to $20 million a year. But the fact that Youtubers can also earn money from outside of the Youtube Partners Program makes this a difficult question to answer. Ryan Kanji, for instance, has earned an estimated $200m from Ryan’s World branded toys and clothing, including Marks & Spencer pajamas.
He also inked an undisclosed, but presumably multimillion-dollar, contract with Nickelodeon for his own television series. The television series is now in its fourth season and has garnered much criticism. Similarly, Indian YouTubers are now creating their own original web series under the banner of YouTube Originals. ‘Dhindora’ is being produced by Bhuvan Bham for YouTube Originals. YouTube Originals are the platform’s original series, films, and events.
There are platforms like Social Blade, Nox Influencer, Videooly, and others that help you understand the Youtube earning of creators. However, as previously stated, these are just estimations of how much money channels may make via the Youtube Partner Program.
The below chart is a good indicator of how much money your video could make depending on the number of views earned. The data also differentiates how much US creators earn vs. Indian creators. As previously stated, several factors come into play as a creator, including the niche of the video, the length of the video (longer films often include at least two ads), and the source of the audience.
| Video Views | Estimated Earnings (in dollars) | Estimated Earnings (in $) |
| 10K | $50 to $80 | $200 to $500 |
| 100K | $500 to $2,500 | $2,000 to $5,000 |
| 1 Million | $3,400 to $40,000 | $7,000 to $30,000 |
| 150 Million | $80,000 to $100,000 | $1,50,000 to $6,00,000 |
But earnings also come with an element of unpredictability, and sometimes the numbers can be completely different from the estimates above. As a result, your experience as a creator will be contextualized by the niche in which you operate, the country in which you operate, and the type of content you produce.
YouTube partnership program (YouTube AdSense)
You can monetize your YouTube channel with AdSense. AdSense shows contextual ads on your videos and you earn money whenever a viewer clicks on the ad. This is by far the easiest way that YouTubers are making money.
The best way to increase your revenue is to increase the views on your videos. It is as simple as that.
This isn’t easy by any means. YouTube expects you to have put a certain bit of effort before you are eligible for the YouTube Partnership Program.
Eligibility Criteria for the YouTube Partnership Program
- YouTube Partnership Program should be available in your country
- You have more than 4,000 watch hours in the previous year
- You have more than 1,000 subscribers
- You create content that meets YouTube Partner Program policies
- You have linked an approved AdSense account
Youtube Channel ideas Click Here
What is AdSense?
Once you’re signed up to the Partner Program, setting up an AdSense account is the easiest way to get paid by YouTube.
It’s important to note that YouTube will only pay you once you’ve earned $100 or more from ads on your videos.
What is YouTube Premium?
Once you’ve started earning money from ads, you can also sign up for YouTube Premium.
This feature allows your subscribers to pay to watch your content without ads. You’ll get paid by how much premium subscribers are watching your videos.
YouTube Premium is a second revenue stream as you can earn money from paying subscribers while still earning ad revenue from non-members watching your content.
Can you make money from YouTube in other ways than ads?
For most YouTubers, including adverts in videos is the first step in making money from the platform. However, there is a range of other things you can do which are outlined below:
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merchandise – selling branded items such as t-shirts or tote bags is a good way to make extra money. YouTube even has its own Merchandise Shelf which you can incorporate into videos
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fan funding – once you’ve built an audience, sites like Patreon, Tipeee, and Buy Me A Coffee allow you to receive one-off and recurring donations from fans in exchange for exclusive content
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become an influencer – YouTube affiliate marketing (promoting other brands’ products) can help you to increase your revenue through sponsored posts and discount codes. Remember to disclose any partnerships and make sure you’re not breaking any government rules on advertising
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license to media – if you post a video that goes viral, news publications or brands can pay you to use the content
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channel memberships – members of YouTube’s Partner Program can charge fans to be members of their channel in exchange for extra content
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chat payments – live streamers can use YouTube’s Super Chat function to receive donations from fans in exchange for shout-outs
Youtube Channel ideas Click Here
YouTube Earnings by Channel Category in Pakistan and What’s Next for Creators
Earnings for channels in Pakistan vary by niche; the chart below illustrates how much a creator may earn for 1 million video views. The earnings mentioned below are approximations; real earnings may vary depending on the variables indicated before.
| Channel Earnings | Earnings (Approx ₹ ) |
| Comedy | $ 22,000- $ 30,000 |
| Music | $ 7,000 – $ 11,000 |
| Technology | $ 14,000 – $ 22,000 |
| Roasting | $ 18,000 – $ 29,000 |
| Food | $ 7,000- $ 11,000 |
| Gaming | $ 7,000- $ 14,000 |
